2008 Press Releases

FOLIOfn Launches Target Date Folios to Meet Investors’ Retirement Needs: Called a “Fix” to the “One-Size-Fits-All Approach of Target-Date Funds” by The Wall Street Journal

03/13/2008

VIENNA, Virginia – FOLIOfn, Inc., the innovative online brokerage firm and provider of investment portfolios, recently launched a suite of Target-Date Folios to meet investors’ retirement needs and furnish an alternative to target date mutual funds. In a major article published on December 27, 2007, The Wall Street Journal cited these Folios as a “fix” to the “one-size-fits-all approach of target-date funds.”

The Target-Date Folios are offered in conservative, moderate and aggressive versions and are currently all ETF-based. Similar to Life Cycle mutual funds, these Folios simplify the retirement planning process. Target-Date Folios yield the benefits of funds—namely, ease of use, diversification, and a reasonable equity glide path—while providing the added benefits of Folio Investing: increased transparency, the ability for individual investors to customize the underlying assets in the portfolios, improved tax management, and low expenses.

Investors simply select the Target-Date Folio that best matches their anticipated retirement date, preferred risk level and investing style, then start investing for the future. Those who are unsure about their preferred risk levels and investing style can utilize a Folio Wizard—offered free on the site—to review their investment objectives and risk tolerance.

“For investors who want a customized approach to retirement planning, without the limitations or costs of mutual funds, our Target-Date Folios may provide an ideal solution,” commented Steve Wallman, founder and CEO of FOLIOfn.

A white paper discussing the theory and construction of FOLIOfn’s Target Date Folios—in an easy-to-understand and informative way—can be found at FOLIOfn’s website. The paper discusses the shortcomings of current target date fund offerings and how FOLIOfn has addressed these with its new suite of offerings.


About Folio Investing

Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.