2000 Press Releases
MEDIA ADVISORY: FOLIOfn Update
07/18/2000
VIENNA, Virginia – FOLIOfn’s revolutionary first product, FOLIO Investing, lets investors easily buy and sell personalized baskets of stocks—known as “Folios”—with just a few clicks of the mouse. This advisory provides background and contact information, and also updates our name and pricing changes.
BACKGROUND: With FOLIO Investing, instead of choosing between picking stocks one at a time or buying shares in a fund, investors simply select or create Folios—each of which can hold from one to 50 stocks—that satisfy their investing goals and preferences. Investors can base their choices on preferred risk levels, personal values, industry sectors and other factors. Investors can choose, and modify any way they want, any of the scores of Ready-to-Go Folios on the site, or use our stock selector tools to create their own Folios from the ground up. Investors get the benefits of diversification and simplicity of funds, but because they own the underlying stocks, they also get tax savings and control from direct stock ownership.
HOW MUCH: FOLIO Investing costs just $29.95 per month, which covers all trading during twice-daily window trades, with no trading commissions and no asset based fees. Alternatively, investors who prefer can pay $295 for the whole year, and get two months free. For this fee, investors can create and trade up to three Folios. Investors can trade just one or two stocks a day, every day, for the same flat fee, or they can trade entire baskets or Folios.
WHO WE ARE: FOLIOfn (we used to be FOLIO[fn] but removed the brackets from our name) is based in the high-tech corridor of Northern Virginia. We’re on the Web at www.foliofn.com.
FOLIOfn was founded in 1998 by Steven M.H. Wallman, a former Commissioner of the U.S. Securities and Exchange Commission, who was widely recognized during his tenure and continues to be known for his advocacy efforts on behalf of individual investors.
The company’s financial backers include PSINet (Nasdaq: PSIX), one of the nation’s leading Internet service providers, Mayfield, one of the country’s elite capital partnerships, meVC Draper Fisher Jurvetson Fund I (NYSE: MVC), a venture capital fund that provides individual investors access to private equity investments, and American Century Ventures, the strategic investment group for American Century, a mutual fund, brokerage and investment services company serving nearly two million individual and institutional investors and managing more than $110 billion in assets. The company was founded in 1998, and officially started offering its products to the public on May 24, 2000.
FOLIO Investing is offered through FOLIOfn Investments, Inc. a subsidiary of FOLIOfn, Inc. Unlike Folios, mutual funds are managed by a paid fund manager and regulated by the SEC. FOLIO Investing, like all investing, involves risk including the loss of principal.
About Folio Investing
Folio Investing, a division of FOLIOfn Investments, Inc., is an online brokerage that enables investors to manage stocks, ETFs, and mutual funds as integrated investment portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in over 100 Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Unlimited Plan features unlimited commission-free trading in twice-daily windows for only $29 a month or $290 a year. Ready-to-Go Folios can be managed or unmanaged, are not registered investment companies, and are offered by FOLIOfn Investments, Inc., a registered broker-dealer. FOLIOfn Investments, Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments, Inc., is a member of FINRA/SIPC.